Building in Public: Engineering User Experience Flow from Chaos to Clarity

Note to self: Is this recording? Okay, we’re good.

Let’s be real for a second.

The tech side of things? It’s a beast. I’m sitting here, staring at Zoom, trying to figure out if this is actually streaming to LinkedIn. It’s a whole dance—create the event, connect the stream, hope the internet gods are smiling on you. You never really know what’s going on over there on the other tab. Is anyone watching? Is it just me talking to the void?

But that’s not the point. The point is to just do it. To get the ideas out of my head and onto the screen. Even if this never becomes a “real” thing, the exercise of live streaming the actual work—the messy, unpolished, backstage work—is where the value lies.

So, today isn’t about perfect production value. It’s about 360-degree thinking. It’s about taking a concept that feels abstract and grounding it in a structured User Experience Flow. I’m going to map out how we create authentic relationships, from that first moment of awareness all the way to delivery and retention.

Setting the Vibe (and the Strategy)

Before we dive into the grid, I need to get the headspace right. You can’t engineer a business process in silence—at least I can’t. I spent a solid minute just clicking through music options. Rock Ambient? No. Solar Winds? Too spacey. I need something electronic, something chill but with a pulse. A beat that drives the thinking forward without distracting from the logic.

Once the music is rolling, we can look at the board.

I’m looking at this chart—my User Experience Flow: Influencer. It’s focused on getting conversions for influencer packages and custom sponsorships. It looks simple on the surface, right?

You have your flow across the top: Awareness, Engagement, Conversion, Onboarding, Delivery, Satisfaction. And down the side, you have the layers that support it: Market, Channels, Content, Metrics, Backstage.

Most people stop at the pitch. They think, “I need to get the meeting.”

But if you aren’t thinking about what happens three steps after the meeting, you’re dead in the water. You need to engineer the whole journey.

Phase 1: The Top of the Funnel (Awareness & Engagement)

Let’s start at the far left. Awareness. Who are we actually talking to?

Looking at my sticky notes, the market is clear: B2B SaaS AI. That’s the target. But how do we trigger them? It’s not just shouting into the void. It’s about leveraging LinkedIn and Referral Partners.

When we move down to Channels, it’s about the mix. We’ve got Email, LinkedIn, and even Voice AI listed there. The content has to support that. It’s the core shows, the success stories.

But here is where the rubber meets the road: Metrics. If you aren’t measuring it, it’s just a hobby. I’ve put down a hard target: Targets Reached [100 Daily]. That is the heartbeat of the operation. If we aren’t hitting that, the rest of the flow dries up.

Then we move to Engagement. This is where it gets interesting. I used to think engagement was just likes and comments. But in this flow, engagement is a Replied Conversation. It’s binary. Did they talk back or not?

The channel shifts here. We are looking at the Email/LinkedIn Web/Call. And the content isn’t just “Hey, look at me.”

It’s a specific call to action: Schedule Pitch.

The “Messy Middle”: Conversion and The Unknown

Now we get to the part that actually hurts my brain a little bit. Conversion.

The metric here is straightforward: Meetings [5 Week]. If I can get five solid pitches a week, the math works out. The backstage resource needed here? Hubspot. We need that CRM discipline. The content is the Proposal or the Site Buy.

But then… we hit Onboarding.

This is where I stalled out on the live stream. Honestly, looking at the board, I had to ask myself: *What is delivery?* Is it onboarding? Is it the post itself?

This is why this exercise is so critical. You think you know your business until you have to write it down on a sticky note.

In the Onboarding column, the trigger is Sold / Deal Closed. Great. But what happens backstage? I have a sticky note that just says “Email System??” with question marks. That’s real life. I haven’t figured that piece out yet. The content is a Welcome Deck / Expectations. That’s crucial. You sell the dream, but you have to onboard the reality.

The Epiphany: Delivery IS the Product

Then we get to Delivery. I spent a good five minutes just staring at this column.

I realized that for this specific influencer model, delivery is the Launch. It’s the moment the content goes live. The channel is LinkedIn primarily, but maybe there is a portal involved? Again, the chart forces me to see the holes.

The content for delivery isn’t just the post; it’s the Package Updates/Results. It’s telling the client, “Hey, this is happening.” The metric is the Number of Posts.

And finally, Satisfaction. This is the retention piece. The trigger is Delivered Results. The content is Results Reporting / Surveys / Feedback.

If we don’t close the loop here, we are just churning and burning. I want to build a scalable business, not just do a deal with a buddy. That requires a Backstage process—maybe a Virtual Assistant (VA) managing the Referrals and the feedback loop.

Why Structure Saves Sanity

Midway through this session, I laughed at myself. I said, “This is totally stupid, dude.”

It feels tedious. It feels painful to sit there and type “Survey Results” into a tiny box while ambient electronic music plays in the background. But then I looked at the whole board.

I felt a shift.

Before I mapped this out, I had a vague idea of selling packages. Now, I have a visual architecture. I can see that my Backstage row is heavy on Auto AI Outbound Stacks in the beginning, but relies heavily on human elements (like a VA) at the end. I can see that my Content needs to evolve from “Success Stories” in the awareness phase to specific “Results Reporting” in the satisfaction phase.

From “Buddy Deals” to Scalable Business

Here is the bottom line: I could go out and sell a deal to a friend right now. I don’t need a chart for that. But if I want to build something that runs without me holding every single wire together, I need this flow.

Engineering the user experience flow is the key.

There are things you *think* you are going to do, but if you don’t structure the work, you miss them. You think, “Oh yeah, I’ve got it all figured out.” But are you actually applying the net? Maybe you did, maybe you didn’t.

This chart exposes the gaps. It shows me that I need to figure out that “Email System??” sticky note. It shows me that Delivery needs a clear channel.

It was 20 minutes of struggle, bad music choices, and typing awkward sticky notes. But the clarity on the other side? Absolute gold.

I’m going to clean this up. I’ll figure out the sponsors, I’ll fix the screens, and I’ll get the production value up. But for today, getting the logic straight was enough.

This is how you build. One sticky note, one awkward pause, and one realized gap at a time.