The SaaS dream of "monster growth" isn't a magic trick—it's a manual grind. In this piece, we strip away the hype to look at the unglamorous reality of building a pipeline. From the quiet morning routine that starts the day, to the tedious "manual hits" required when AI editing tools break, to the 19,000 hand-sent LinkedIn messages that led to Strikedeck's 90-day acquisition by Medallia. This is the authentic "chop wood, carry water" reality of the Business Content Artist.

Navigating Influence, Outbound Marketing, and Building the Signal Effect Morning Scrum, everyone. It’s Govind. Again. I’m still trying to work through the intro on this and figure out what it takes to get in smoothly. Today is going to be super short. I actually have to go out for a walk in a bit. I’ve had a really busy morning, but I wanted to talk about something that’s fundamentally shifting the way I look at my business, my content, and this whole idea of being an “influe

So, yeah. This is interesting. I’ve figured out some things here. I’ve been getting down and dirty with the whole setup—the Zoom integration, the screens, the music. You can’t have a webinar without music, right? I was toggling between mindfulness and folk, maybe a little hip-hop to get funky, but ultimately, it’s about setting the […]

Note to self: Is this recording? Okay, we’re good. Let’s be real for a second. The tech side of things? It’s a beast. I’m sitting here, staring at Zoom, trying to figure out if this is actually streaming to LinkedIn. It’s a whole dance—create the event, connect the stream, hope the internet gods are smiling […]

The traditional 70/30 IT rule is obsolete in the AI era. While enterprises “buy” foundational LLMs, the real work lies in the “build”—training agents and integrating dirty data. The binary choice is dead: you purchase the intelligence engine, but you must ruthlessly build the custom logic to steer it.

I honestly ended up with a completely mind-blowing experience with AI this week, and it wasn’t where I expected to find it. It forced me to think differently about what we are actually building when we talk about “agents,” and it sent me down a rabbit hole of automation that ultimately spat me back out […]

Let’s be honest: when you look at the final output of a business process—a perfectly timed email, a closed deal, a seamless onboarding—it looks nothing like the messy, chaotic experience of actually building it. I’ve been working through the decision points of my own stack recently, optimizing, tearing things down, and rebuilding. And I realized […]

Wow. I made it to Monday. I made it till 11 AM on Monday. That might not sound like much, but my morning involved carrying my kicking and screaming seven-year-old onto the school bus while the driver gave me a sympathetic, “You’re doing the right thing, dad.” It’s a challenge, you know? Getting structure and […]

“Today, honestly, like, super exciting stuff today. Like, a lot of really good stuff.” That’s the feeling when you get deep into the mechanics of email marketing, a field that remains a powerhouse—the “infantry,” as I call it, of any solid business growth strategy. We’re talking about outbound email outreach, cold email, whatever you want […]

Wednesday, January 21, 2026 Welcome! Wednesday is here, and it’s been a busy morning. I’m excited about a few things—the website launch is a big breakthrough, even if it’s “so bad and rough” right now. It’s that iterative, “get stuff out there” mentality, and it’s helping me consolidate my content. I’ve also been putting together […]